Soundfall

BRAND GUIDELINES

Guidelines

If You don't obey we will knowwww!

01

OUR PURPOSE

We create memorable events, videos, and experiences
for amazing people and outstanding brands that
impact & change lives.

02

BRAND IMAGE

Great brands don’t chase after customers, they draw
them in with emotion and compelling stories.
We create to relate - The web is a fickle place, and we
resonate with our audience through meaningful digital
experiences.

We create to engage - content moves our business
forward in a measurable way, not simply to fill a
bucket.We craft brands that draw audiences in with epic
stories and fascinating experiences.

03

COLOR PALETTE

Soundfall is bold, and our color palette reflects that. The subtle contrast between our primary brand colors of supernova, charcoal, and desert white makes the Soundfall brand leave a lasting impression.

04

FONTS

Whenever possible, headers and sub-headers
should be stylized in all lowercase letters, which is
consistent with the logo style.

Uses
Zeuty Sans - Title
VIsby Bold - Subtitles
Visby Regular - Body Text
See example Below:

05

BEST PRACTICES

We built this color palette to be ideally viewed in dark
mode. These colors look great on a dark/black
background, but not as eye-catching on lighter ones.
When working on a light background, discretion is
imperative. Supernova should be used minimally and
only as an accent color when working on lighter
backgrounds. Alternatively, shades may be used as well,
although we recommend sparingly.